Top B2B Intent Data Providers for 2024: Supercharge Your Sales Strategy

Azeem Sadiq
March 27, 2024
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Discover the Power of Intent Data

Imagine being able to understand your customers' thoughts and predict their next moves. Intent data, or buyer intent signals, allow marketers to track digital activities, providing insights into customers' interests and readiness to purchase. By leveraging these signals, you can engage prospects more effectively, driving faster sales and higher conversion rates.

Why Intent Data is Crucial for Sales Success

Understanding buyer intent allows you to tailor your outreach, targeting prospects when they are most likely to be receptive. This data-driven approach ensures your marketing and sales efforts are focused on leads with the highest potential, reducing wasted resources and maximizing ROI.

Top B2B Intent Data Providers for 2024

1. Bombora

Bombora offers premium, up-to-date intent data collected through a cooperative system from over 5,000 B2B websites. This data empowers sales and marketing teams to focus on companies actively in the market to buy, providing a significant edge over competitors.


  • Over 12,000 intent topics
  • Consent-based data collection
  • Exclusive dataset with 70% of data not available elsewhere
  • Historical baseline for content consumption to identify intent


  • Easy-to-run and review reports
  • Strong CRM integration
  • Excellent customer support

2. Lead Forensics

Lead Forensics provides high-intent first-party data, helping you identify real-time prospects and gain deeper insights into customer behavior. This platform is excellent for fuelling marketing campaigns and improving conversion rates.


  • Real-time prospect identification
  • Paid search keyword identification
  • Detailed lead analysis


  • User-friendly platform
  • Accurate visitor behaviour tracking
  • Comprehensive reporting

3. Demandbase

Demandbase specializes in identifying prospects close to making a purchase, offering a suite of products including Account Intelligence, Advertising Cloud, and Sales Intelligence Cloud. This makes it a powerful tool for targeting high-intent leads.


  • Real-time intent data
  • AI-driven account identification
  • Account-based advertising


  • User-friendly interface
  • Effective ad targeting
  • Comprehensive person-based targeting

4. Triblio ABM Platform

Triblio’s ABM platform leverages proprietary intent data to predict accounts actively in the market. This tool enhances your first-party data, allowing for more effective targeting and higher conversion rates.


  • Ad campaign creation
  • Display advertising
  • Web personalization


  • Easy to use
  • Diverse targeting options
  • Excellent reporting

5. ZoomInfo

ZoomInfo offers real-time intent data signals and integrates seamlessly into your tech stack. This platform also enriches existing customer records with valuable intent data and firmographics.


  • High-quality data lists
  • Comprehensive company information
  • Advanced filters and segmentation


  • Detailed business hierarchy information
  • Automated workflows
  • Strong CRM integration

6. Lead Onion

Lead Onion integrates high-intent prospects directly into your marketing and sales funnels. This platform provides built-in communication tools and extensive resources to maximize your outreach efforts.


  • Unlimited contact storage
  • Advanced segmentation tools
  • Integrated communication features


  • Intuitive interface
  • Accurate intent data
  • Comprehensive training resources

7. 6sense

6sense is an advanced ABM platform that identifies the best accounts, contacts, and optimal times for outreach. With strong predictive capabilities, 6sense enables personalized experiences that drive engagement.


  • AI-driven engagement predictions
  • Detailed insights on buying teams
  • Strong customer support


  • Detailed segmentation
  • Excellent onboarding and support
  • Deep behavioral insights

8. DemandScience

DemandScience accelerates the sales process by identifying buyers with real purchase intent. This platform enriches your data sets and provides analytics to make informed decisions.


  • GDPR compliant
  • Vast database of vetted contacts
  • Targeting based on tech stack compatibility


  • User-friendly experience
  • Robust analytics
  • Exceptional customer success team

9. Leadfeeder

Leadfeeder tracks website visitors, revealing user behavior and identifying high-intent leads. This tool integrates directly with your CRM, making it easier to focus on promising prospects.


  • Visitor identification
  • Detailed intent data reports
  • Lead ranking based on engagement


  • Real-time data updates
  • Intuitive workflows
  • Enhanced sales close rates

10. provides high-intent leads with comprehensive contact information. Unlike many vendors, it offers detailed action-based intent signals, minimizing guesswork.


  • Real-time data
  • Wide CRM integration
  • GDPR compliant


  • User-friendly interface
  • Transparent data sourcing
  • Customizable filters

11. Datarade

Datarade helps marketers source buyer intent data from over 2,000 providers, ensuring quality leads. Its search engine tool simplifies finding the data that meets your needs.


  • Global market insights
  • Extensive data categories
  • Expert sourcing assistance


  • Comprehensive lead information
  • Wide range of data categories
  • Helpful sourcing advice

12. G2

G2, a leading B2B software review site, offers intent data by identifying companies searching for solutions similar to yours. This platform's vast reach makes it a valuable tool for uncovering potential leads.


  • Multi-channel attribution
  • Numerous tool integrations
  • Churn risk insights


  • Advanced filters
  • Significant market reach
  • Strong customer support

13. TrustRadius for Vendors

TrustRadius provides category-level intent data, allowing vendors to target visitors to their product pages and competitors. This platform is renowned for its comprehensive review system.


  • Embedded reviews
  • Intent data access
  • Extensive TrustQuotes Library


  • Simple user interface
  • Well-structured system
  • Personalized support

14. Lusha

Lusha provides intent data and B2B contact information through an easy-to-use Chrome extension, making it simple to access prospects’ details quickly. This tool is invaluable for timely outreach.


  • Data enrichment
  • CRM integration
  • Chrome plugin for quick access


  • Responsive customer service
  • User-friendly interface
  • Strong integration capabilities

What to Consider When Choosing Intent Data Software

Selecting the right intent data software involves evaluating several factors:

  • Reporting: Analytics to track progress and inform strategy.
  • Customization: Filters and segments to reach your audience accurately.
  • Integrations: Compatibility with your tech stack.
  • Pricing: Balancing features against cost.
  • Reviews: Insights from other users about features and support.

Accelerate Your Sales Success with Velocity AI

Are you tired of disinterested leads? Intent data is just the first step in effective B2B selling. To transform these insights into closed deals, you need flawless execution throughout the sales cycle. Proper sales training, structured playbooks, and real-time AI coaching are what make sales teams truly effective. Velocity AI delivers these essential tools to ensure your lead generation efforts translate into increased closed deals.

Discover how Velocity AI can supercharge your sales process and drive success today.

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Azeem Sadiq

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